EXPERTISE

We specialize in customer marketing.

We're hands-on and fluent in diverse methods and software.

	Predictive Modeling | Data Mining
	Regression (Linear, Logistic), Classification (CHAID, Bayes), Clustering (K-means), Association (Apriori). • SAS (Entreprise Guide, Miner), JMP, SPSS Modeler, R.
	In-Database Analytics
	Measurement, Profiling, Segmentation, Analytics. • T-SQL, Oracle (SQL+), IBM Netezza, Teradata, Vertica, MySQL.
	Web Analytics
	Path Analysis, A/B Testing, Optimization, Segmentation, User Level Data Analysis. • Google Analytics, Adobe Cloud: Site Catalyst | Discover.