FALL 2015

Dell, EARL, Algorithms, Customer Journeys, & theSkimm.


Dell has changed quite a bit in the last 18 months. It went private and soon thereafter, quietly purchased Statsoft and recently acquired EMC - owners of VMware and Pivotal.

Dell is positioning itself to become an analytics company. You ought to take a look at the re-birth of Statsoft as Statistica; it's a different product now!


We recently attended the EARL Boston conference held by Mango Solutions and Revolution R.

The gathering was a great forum for learning on best practices and innovation occurring with R. One highlight was the introduction of the R Consortium and its first funded project RHub.

In addition, Richard Pugh, Chief Data Scientist at Mango Solution introduced the data science radar. Richard made a great presentation on the tool and its usage for hiring and team building. He also stressed the idea that the unicorn is found in a team rather than in a single individual.

Oh, and for those who directly work with data for a living check out the following packages: broom, caret, ca, dplyr, e1071, haven, hmisc, lubridate, parcor, rvest, tm, sqldf, survival, tydir, zipfr.


"Big data is not where the value is, Algorithm is where the real value lies. Algorithms are where the action lies. Data is dumb. Algorithms define the way the world works."
- Peter Sondergaard, Gartner

In a recent keynote, Sondergaard cautioned that algorithms also can scale poor processes and weaken business models. For more details, read on.

Customer Journeys

The recent paper by Edelman and Singer indicates that marketers have the tool to play a more active role in shaping the customer journey through the use of technology.

"Activating customer journeys to capture value requires journeys to be treated like products that need to be actively managed, measured, and nurtured."
- David Edelman and Marc Singer, McKinsey

Have a look, it's worth a read.


If you enjoy current affairs, you know that the way the news is delivered can get... hum, a little dull. If you're looking for a something different, have a look at theSkimm.

"Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works."
- Steve Jobs

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