SMALL BYTES: SPRING 2011

Five, 5% off, Predictive Review, Motion Theory, and Jonathan Harris.

Figurs* is turning five!

Yes, it was May 2006 when we decided to make a go at it. Since then, we've had the privilege of meeting and serving a wide range of clients and we're grateful for it.

Thanks to all of you for the support, encouragement, and the referrals!

Gimme back my data! Sure, that'll be 5% off.

Some advocates bring a totally new meaning to data ownership. Click here to listen to an intriguing interview with Richard Thaler. Indeed, if giants such as Google, Groupon, and Apple have found ways to monetize your data, why shouldn't you be able to benefit from it too?

Well, just when you thought the scaled tipped in your favor, in-comes Visa, which recently announced that it will allow partners to provide you with trigger-based promotions – and savings offers – based on your purchase history.

Hmmm. We sense opportunities for Marketing Automation in the near future.

Predictive Review – The Predictive Analytics World Conference.

A great deal of interesting talk at the recent conference in SF, CA – The Social Data Revolution", "In-database Analytics", and "Predicting churn using social media" were amongst the most popular topics covered.

As well, statistical techniques such as Decision Tree, True Lift Modeling, and Ensemble Methods were discussed. Should you have any question on these topics, please feel free to contact us; we'd love to talk to you about leveraging these methods for your needs!

Motion Theory - behind IBM's "Smarter Planet" Campaign

This is definitely worth a look. If we can use data as a vehicle to visualize life, energy grids, and cities – what's next for commerce? We're definitely witnessing a new era of data visualization.

Jonathan Harris – "Renaissance man for the information age".

According to the New York Magazine, he is a force to reckon with. We say if you spend more than half your life behind a screen, you should know who he is. When you have a few minutes, we strongly suggest you take a moment to have a look at his work. Our favorite is Cold; Bold! Please feel free to skip the first minute…

What's Next?

Figurs* will discuss IBM -Unica Marketing Innovation Summit (MIS) and KXEN America's User Conference. Stay tuned for an upcoming review in our next update.

Parting Words…

Half an hour in a spring evening is worth a thousand gold pieces.
-Japanese Proverb

Enjoy Spring!