SMALL BYTES: WINTER 2011

Media Planning, New Heights, Teradata, and the Shopkeepers.

What's New?

It's been a cold winter, but a beautiful one. Customary to practice, we'll have a look at the scenery. However, this time we've added a wee twist, tonic, and knot to our stories for good health. As always, if you'd like to discuss any of the topics give us a call or drop us an email. We'll be happy to chat.

Media Planning and the "creative".

Here's an intriguing article full of fresh and interesting thoughts on how the discipline of media planning will move away from channel to "audience mapping". While we admire the notion, we can't agree with the belief that the reliance on creative will be reduced over time. Indeed, we came across the perfect 'campaign drop' to prove that very fact. Have a look!

Also, in mid-January, Adobe purchased Demdex - not to be confused with 'Demodex' - er, the parasitic mite that lives in - Well, we'll leave the rest to your imagination. Pleasantries aside, Demdex, help companies build a data bank of their audience.

Escape to sunny New Heights!

Now, now, it's "high time" we expand our horizons beyond the cold fundamentals in analytics. We know that some of you don't want to be left out in the cold and are in need of a change from the drudgery of winter.

Well, if you've grown tired of the routine – you probably need a vacation. Click now on our new Resort Guide, and get ready to take your data to sunny New Heights!

Teradata is "in the clouds" after Aprimo's acquisition!

Onto yet another saga in the marketing automation world! Last year, Big Blue gobbled Unica and, just before Christmas, Teradata ate up Aprimo. For a 28,000 feet view on the issue, click here.

Small shopkeepers raise the bar in menswear.

And now, a little something for the gents! We found a fascinating exposé which speaks volumes about how small brands can differentiate themselves and redefine the notion of indulgence and authenticity in menswear. Have a browse and enjoy the rest of the winter.